Social Content Creation
From Audible's monthly author features to personal shelter dog promotions, I have been deeply involved in creating social content across a wide range of projects, often owning the entire process from shooting and editing to captioning, motion design, and final delivery.
Audible - Direct to Camera
Audible creates social content featuring authors introducing their own books. Using footage submitted by the authors, we transform raw content into short, engaging videos designed to capture attention and drive awareness across Audible's social channels.
Global Citizen Festival 2023 – Citi On-Stage Announcement
I attended the Global Citizen Festival in 2023 as a staff member and captured footage throughout the entire event. I later edited the footage, added captions and music, and produced social content for Citi announcements, all as a complete solo production.
United Airlines – Madeira Island Route Promotion
Tasked with promoting United Airlines' Madeira Island route using only stock imagery, we developed a series of social assets that simulate a traveler's point of view, turning static imagery into immersive, destination-driven storytelling.
Personal Project – Google Maps vs Instagram
The hypothesis was that my music content would reach a larger audience if I went to a coffee shop, played music, and featured it in a Google Maps video review rather than posting it on traditional social platforms like Instagram. The experiment proved successful: a video created for Georgie's Cafe & Bar generated over 60,000 views on Google Maps, compared to 620 on Instagram.
Personal Project: Shelter Dog Adoption Promotion
I've helped more than 20 shelter dogs find their forever homes by creating social content while fostering them. Using my creative skills to raise awareness and connect shelter dogs with adoptive families has been one of the most meaningful and rewarding experiences of my life.
Next Project